04 Jul A brand new West Coast IPA for summer and we’re proud to be part of Swedish Craft Beer – Weekly Brewery Update
In this week’s brewery update we’re releasing one more new West Coast IPA you can taste at the Tap Room this weekend, we look back at the other thirty seven IPAs that came before it and we also show off our Swedish Craft Beer logo which you can see on all our packaging.
More IPAs anyone?
Hot town summer in the city… which is why we’ve been brewing and packaging our fair share of IPAs in the last couple of weeks. No less than four fresh IPAs are heading your way. Two of them are brand new.
Hip Hops is our old favourite, and part of our standard assortment. Pop Corn Hop Porn is also nearly in our standard assortment, and both of these are also available at Systembolaget in Sweden.
The new ones are polar opposites. One a West Coast IPA and the other a New England IPA. We wanted to brew them both and release them at the same time, so that you may have the opportunity to try them side by side. In this way you can find out, for yourself, if you’re a West Coast IPA fan or a New England IPA fan.
We hope we don’t have to explain the names and which one is which? 😉
I don’t want to change the world.
I’m not looking for a new England.
“I don’t want to change the world” is our 38th different IPA we’ve brewed since we started. It’s a West Coast Style IPA.
At the moment there’s three popular IPA styles in the world. West Coast, East Coast and New England.
New England IPAs are purposely hazy or cloudy, which is why they’re usually associated with a smooth, creamy mouthfeel, with little to no hop bitterness at the end. They usually utilising hops that impart a tropical, juicy sweetness. West Coast IPAs on the other hand usually has a light or even dry mouthfeel, with a classic bitter, dank or citrus flavour.
In the US, East Coast IPAs are distinguished from West Coast IPAs by a stronger malt presence, which balances the intensity of the hops, whereas hops are more prominent in the western brews, possibly because of the proximity of West Coast breweries to hop fields in the Pacific Northwest. Spicier European hops and specialty malts are also often used in East Coast IPAs, compared to those on the West Coast.
Our brewery is located in Gothenburg, on the West Coast of Sweden, which seemed a good enough reason for brewing this West Coast IPA, cause we’re not looking for a new England.
All of our IPA’s, since day one.
If you’ve been following us for a while, then you may have had the chance to try some of our IPA’s. 38 different ones so far. That’s excluding wheat IPAs, Oat IPAs, Rye IPAs, Pales Ales and Black IPAs. If you have just started following us, then you’re behind 😉
As a brewery, we’re always looking forward, to something new. Thats why we experiment so much. It’s also important to see the brewery as a whole to understand our philosophy. I once had a customer say to me, after drinking our Single Hop Galaxy, that we should have used Citra Hops instead. I told him we did, but that was a month ago.
So it’s important to see what we’re aiming to achieve as a brewery, brewing new and exciting beers, before looking just at a single can, bottle or glass in your hand, cause the collection is still growing, but more on that later.
#02 Antipodean IPA
#013 IPA Amarillo Cascade Simcoe
#029 IPA Wai-iti Galaxy
#033 Big Brother India Pale Ale
#037 Klippans India Pale Ale
#049 Hip Hops
#051 Spring IPA Motueka Pacifica Amarillo
#062 Pop Corn Hop Porn IPA
#066 Not as Hip Hops IPA
#068 El Dorado Columbus IPA
#071 Spelt IPA Wakatu El Dorado
#085 BeerRepubliken IPA
#085.1 Pustervik IPA
#093 IPA Single Hop Citra
#094 IPA Single Hop Galaxy
#097 Motueka Wakatu IPA
#102 Single Hop Jester IPA
#106 Wakatu Wai-iti IPA
#110 Simcoe Amarillo IPA
#111 Ends of the earth IPA
#113 PotBelly Homebrew IPA No.1
#116 Belma Single Hop IPA
#120 Single Hop Mosaic
#120.1 Single Hop Mosaic Apricot
#121 Even More Hipster Hops
#132 Wish you were here
#133 414 IPA
#139 Back to the future
#146 Min Farsas IPA
#152 Golden Sour
#160 Beerbiblioteket. If that even is your real name?
#162 Raters gonna rate
#163 Hopped & Hyped
#165 Hip Hops Mango
#172 Not Guilty! The Juice IPA.
#189 Crazy in the Coconut
#192 Colonial Hipster
#193 I Don’t want to change the world
Swedish Craft Beer. Gothenburg.
Big things are happening here in Gothenburg, when you look at the Craft Beer scene. Over 20 breweries have opened their doors and the quality of the beer has just skyrocketed. Not least to mention Stigbergets GBG Beer Week 2016 that rates at number seven as the best IPA in the world.
Whenever we travel, especially in Europe, we always bump into someone that has heard of Gothenburg because of Craft Beer. We have to give a big shout out to the organisers of the GBG Beer Week as well. A whole week of beer related events in our hometown. Lots of tourists, and lots of #goodtimes.
That’s the reason we started adding a Swedish Craft Beer sign or logo onto all of our products. This linked to the the city of Gothenburg and there’s two main reasons behind this:
Firstly, we would like Swedes to feel proud that they’re buying a Swedish beer, a local beer, and supporting their fellow Swedes.
Secondly, we want the Swedish logo to stand for quality, when our export markets pick up the beer and buys it without giving it a second thought.
There’s a lot more reasons for using the flag, and other associated words, but those two are the main ones we are trying to get across with the use of the Swedish flag on all of our products.
Then if you don’t believe us, as to what is really happening in the Craft Beer market in in Gothenburg, then have a look at the Brooklyn Brewery Mash world tour for 2017.
They’re heading to eight cities around the world, and Gothenburg has been included. We’re the smallest of all of them, according to Wikipedia. Here’s the list of cities and their population size, Brooklyn 2 600 000, and they’re just a borough in NYC, which has 8 500 000 people. London is the biggest in Europe with 13 800 000 followed by Paris on 12 000 000. It gets a bit smaller with Philly on 1 600 000, D.C. on 680 000 and Boston on 670 000. Then we end on Gothenburg with 580 000 people.
It’s a real honour to see how Gothenburg has grown globally in the eyes of Craft Beer drinkers, and we’re very excited to be right in the middle of it all.
The tickets for the Mash is available soon, so follow them and we hope to see you in Gothenburg.
And finally. It’s a Tap Room weekend.
To end off, we’d like to remind you that it’s a Tap Room weekend coming up. As always we’ll be open Friday 17-21 and Saturday 14-19. The beer list will be updated on our website before Friday, but we can say that you’ll be able to drink “I don’t want to change the world” at the Tap Room first this weekend.
That’s all from us.
Until next week.
Folköl (Low ABV Beers)
On our Folköl page you can see our entire assortment, as well as the Stores & Supermarkets, such as ICA & Hemköp that stock them across Sweden. When our Tap Room is open every second weekend, you can also come past to buy them directly from us. We always have a 4-pack or 6-pack available.
If you’d like to get hold of our beers from the distributors, then get in touch, and we’ll link them up with you. If you’re keen to distribute our beer in your country, then get in touch, and we can discuss possibilities with you.