Collaborating at Three Nine, Systembolaget gets more Passion and some news on Big Beer in the US – Weekly Brewery Update

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In this week’s brewery update we discuss our collaboration at the three nine project, our second Berliner Weisse heads to Systembolaget and apparently a lot of Craft Beer is brought to you by Big Beer in the US.

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Hello Sweden.

A Passion for Strawberry Blondes now at Systembolaget.

A can of Beerbliotek's "A Passion for Strawberry Blondes", a Passion Fruit and Strawberry Berliner Weisse.

Since the start of 2017 we’ve been trying to release more and more beers at Systembolaget here in Sweden. It’s the only store we have, so there’s not a lot of choice 😉

So far we’ve been releasing one beer a month, and August is no different. This August we’re releasing our second Berliner Weisse, and another one with Passion Fruit. “A Passion for Gingers” was first out, and now it’s the time for “A Passion for Strawberry Blondes”. A Berliner Weisse with Passion Fruit and Strawberries. Perfect for this summer.

Get yours now.

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At Systembolaget.

Order to your closest store.

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Three Nine Project.

Cans on sale now.

In 2016 the 2/6 project was launched by Harbour Brewing. The result was a Saison and an IPA, brewed by Beavertown Brewery (London), Cloudwater Brewery (Manchester), Harbour Brewing (Cornwall), Siren Craft Brew (Berkshire), The Wild Beer Co (Somerset) and Arbor Brewing (Bristol).

2017 the project evolved into something even better. The entire group of breweries included three from the USA, three from Europe and three from the UK. We were split into three teams and each team had to brew a beer, ending in three different beers. We only brewed it once, a single batch.

The Breweries.

The 3/9 Project met up in Cornwall over a weekend in June. Harbour Brewing again hosted the event and nine breweries were involved, of which we were one. The brewers involved were: 21st Amendment (San Francisco, CA), 3 Weavers (Inglewood, CA), 6 Degrees North (Aberdeen), Adnams (Southwold), Beerbliotek (Gothenburg), Bevog (Vienna), Breakwater (Dover), Deschutes (Bend, OR) and Whiplash (Kildare).

The beers are now packaged in stunning cans and available to buy at www.the39project.co.uk

Beerbliotek and all the other breweries of the 3/9 Project.

The Cans.

Three 330ml cans, one of each of the beers brewed.

d0wnalong/4.7%
Brewed by 21st Amendment (USA), Breakwater (UK), Bevog (AUT)
Style: Mexican Lager.

Super Saison/9.5%
Brewed by Deschutes (USA), 6 Degrees North (UK), Whiplash (IRE)
Style: Saison.

Knock, knock. Who’s there? Goose. Goose who? Knock, knock. Who’s there? Goose. Goose who? Knock, knock. Who’s there? Orange. Orange who? ORANGE YOU GLAD I DIDN’T SAY GOOSE!/6%
Brewed by Three Weavers (USA), Beerbliotek (SWE), Adnams (UK)
Style: Sour IPA.

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Some News.

Craft Beer, Brought To You By Big Beer

Can you spot the Micro Breweries? In the US, Craft Beer brands purchased by larger companies now almost dominate many supermarket and liquor store shelves.

bauhaus1000/Getty Images
So in 2011, AB InBev hit on this strategy of just buying the breweries that had the kind of mojo or street cred that they weren't nimble enough to replicate in their own breweries,

Here’s just three of more than dozen of the US’s most popular Craft Breweries that have been purchased by global beverage companies in the past seven years. Ballast Point Brewing Company, from Sculpin IPA fame and fruity renditions of the same beer, was bought in 2015 for $1 billion by Constellation Brands, the company that owns Corona. Lagunitas Brewing Company is now owned fully by Heineken and that Goose Island has since 2011 been a brand of Anheuser-Busch InBev, the global brewing giant that owns Budweiser.

You'll find Goose Island on tap practically everywhere across the country, and you'll say, 'I didn't know they were that popular,' and they aren't,`` Pease says. ``The distributors are just pushing these brands out there.
Courtesy of Brewers Association

Because of the big money muscle behind them, beer brands recently purchased by larger companies now almost dominate many supermarket or liquor store shelves. It isn’t clear how many consumers know this is happening or whether they would care if they did. It also remains to be seen how these transactions will affect how the newly acquired brands taste.

But one thing is clear to craft beer brewers, lovers and lobbyists: They feel they’re under attack by what they bitterly call “Big Beer” or “Big Alcohol.”

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And finally.

Come say hi at our Tap Room.

We’re open again this coming weekend and the beer list has just been posted on our website. Come by and say hi, we’re hoping for some sunny weather.

That’s it for this week, until next week.

 

Cheers

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Get hold of our beers.

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Systembolaget

Visit our Systembolaget page, to see the entire range. All of them can be bought can buy in-store at certain stores, or you can order them to your closest store via Systembolaget.se.

Folköl (Low ABV Beers)

On our Folköl page you can see our entire assortment, as well as the Stores & Supermarkets, such as ICA & Hemköp that stock them across Sweden. When our Tap Room is open every second weekend, you can also come past to buy them directly from us. We always have a 4-pack or 6-pack available.

Internationally

Have a look at the beers from our Standard Assortment, or the new beers from our Special Assortment.

If you’d like to get hold of our beers from the distributors, then get in touch, and we’ll link them up with you. If you’re keen to distribute our beer in your country, then get in touch, and we can discuss possibilities with you.

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Darryl De Necker
darryl@beerbliotek.com

Darryl is the co-founder, brand- & marketing manager at Beerbliotek.



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