Alternative Facts, Real Facts and One Spoiler Alert – Weekly Brewery Update

This week we gave a name to our collaboration Imperial Gose, with AF Brew and we dig into GBG Beer Week 2017, the facts around it and the history behind it. East meets West in our American Pale Ale, Bobek Citra and we release our Modern Pale Ale, Spoiler Alert, at our Tap Room.

Alternative Fact. Beetroot is the new Hops.

Collaborations are an integral part of our brewing philosophy. And you know we didn’t beet around the bush when our friends from AF Brew came to town. This Imperial Gose is filled with Beetroot, Lemon peel, Coriander seeds and a suspicious black ingredient they said was Salt. Black Salt to be more specific.

The label is a mix of the eye from George Orwell’s book 1984, and the inside of a cut Beetroot. The name, well that was easy 🙂

Is it just a coincidence that this beer is #184 in our beer library?

The collaboration beer with AF Brew from Russia.

GBG Beer Week. Sweden’s first beer week.

It’s that time of the year again when we’re looking forward to GBG Beer Week. GBG is a shortened version of Gothenburg.

We spent the past few weeks planning what we will get up to during that week and we’re happy to say, so far we have no less than ten events confirmed. It’s going to be a very busy week indeed. We’re planning on releasing the events early next week, so watch this space.

Henrik got us in the mood when I shot some photos of him messing about with beer in the brewery, which is really what the GBG Beer Week is all about. Everyone getting out in Gothenburg, visiting their local breweries and drinking beer.

For those that don’t know, or haven’t heard of GBG Beer Week, you can read all about it below.

Henrik, or Sally, as we like to call him, during a recent shoot pouring a kettle soured Saison, aptly named Sally the Saler.

It’s all happening in March. 17-25.

Gothenburg is often called Sweden’s most interesting beer town right now. The goal of GBG Beer Week is to get the city’s beer culture to flourish even more. During a fantastic week in March, we all pay tribute to the diversity of this new Beer-Sweden. And of course, everyone is invited.

Our good friends at Haket often use a great hashtag #AllaSkaMed, which roughly translates as #EveryoneCanCome. The same with the GBG Beer Week. Everyone is welcome; big and small, local and tourist, wide and narrow. The idea is to set a movement in motion, with events all over town, organised by the breweries, the importers, the restaurants and the pubs, to allow the entire town to ferment in this rich flavour of experiences.

The culmination of the week is the Gothenburg Beer & Whisky Fair, which usually draws just short of 20 000 visitors over the final weekend.

The purpose and goal with the week.

Visitors will have the opportunity to discover new flavours and learn more about the craft behind good beer. It’s more than just discovering beer as a beverage, but also to learn more about how to combine different types of beer with food, and so on. Organisers don’t pay anything to participate, which makes this a truly collaborative week. Something Gothenburg is well known for.

Unfortunately the beer you’ll be served has a cost. But it’s a small price to pay in order to be part of such a great happening, in such a great town.

Two years ago we had a “Hostile Takeover” of BrewDog Bar Gothenburg as part of the GBG Beer Week. It lasted the whole week, and the atmosphere was really terrific. All the breweries get up to some crazy stunts, so it’s not something you want to miss out on.

Magnus Svensson, the manager of BrewDog Bar Gothenburg during our hostile takeover.

The background. Where it all started.

The idea for GBG Beer Week was born in Denver during the Great American Beer Festival. The Beer enthusiasts Fredrik Berggren (editor of Beer Sweden) and Petur Olafsson plus the organisers behind the Gothenburg Beer and Whisky Fair realised that a similar beer week was lacking in Sweden. In the US, over 70 cities have a beer week. The time seemed ripe for Gothenburg to also get its own beer week, made up of the same unholy mixture of beer dinners, brewery tours, releases of new beers, tap takeovers and educational seminars in a comfortable atmosphere.

And so it was decreed. There shall be a GBG Beer Week, and it shall be awesome.

For the people. By the people.

GBG Beer Week is a grassroots driven initiative. For the people, by the people if you wish. There’s no commercial overtones in the form of fees or other costs to participate as organisers. It is developed and run by different people related to beer -Gothenburg’s breweries, the restaurateurs in town, the beer importers, the beer bloggers, The Gothenburg Beer & Whisky Fair, the Swedish Beer Promoters (Ölfrämjandet), and others.

2017. A Moment of Clarity.

Each year, one of the Gothenburg Breweries is asked to brew, what is called the GBG Beer Week Beer. The style is up to each brewery to decided, and the beer also ends up being sold at Systembolaget, so that the entire Sweden has the opportunity to order it to their local store and try it. We’re very honoured to have been asked to brew that beer for this year, 2017. We are however not fooling ourselves, as we have some very big shoes to fill. GBG Beer Week 2016, is rated in the top 10 IPAs in the world.

This year it’s a 4,7% Session IPA, and we hope everyone enjoys our version of a GBG Beer Week Beer. 🙂

When we were asked to brew the official GBG Beer Week beer for 2017, it was like suddenly understanding something... A Moment of Clarity. How could we go wrong? We are only following in the footsteps of one of Swedens best ever beers.

Bobek Citra. East Meets West.

One of our favourite beers at the brewery is Bobek Citra, or Bobek, as we call it. It’s a typical American Pale Ale, with the one exception, in that we used an Eastern European Hop, alongside the usual American Hops you can find in Pale Ales of this kind.

For this Pale Ale we use Styrian Bobek Hops from Slovenia and Citra Hops from the US. This combines the gentle citrus tones of European noble hops with the more in your face aromas of US high alpha Hops.

It has a very Aromatic hop taste with a clear bitterness, there’s some hints of Grapefruit, Pine, Pineapple and spices.

As for numbers, this beer is number 05, in our beer library, that has just reached number 184 with Alternative Facts mentioned above. It’s also a beer that is available at Systembolaget in Sweden.

If you have a look at the images below, you’ll see that this beer has gone through the entire design change in labels, and has also moved from a bottle into a can. We’ve had some great feedback on this beer, and we’re happy it is so well liked. It’s going to stay with us for a long while indeed.

And finally

The Tap Room was open again this weekend, and everyone had a great time. We’re happy with the great feedback we have received from our latest new beer “Spoiler Alert”. It’s what we call a Modern Pale Ale. If you missed out, then the Tap Room will again be open on the weekend of the 17-18th of February.

 

Until next week, keep well

🙂

Finding our beers in Sweden

Systembolaget

Visit our Systembolaget page, to see the entire range. All of them can be bought can buy in-store at certain stores, or you can order them to your closest store via Systembolaget.se.

Folköl (Low ABV Beers)

Five low ABV beers available from the brewery.
Our five beers available to buy directly from the brewery.

On our Folköl page you can see our entire assortment, as well as the Stores & Supermarkets, such as ICA & Hemköp that stock them across Sweden. When our Tap Room is open every second weekend, you can also come past to buy them directly from us. We always have a 4-pack or 6-pack available.

Getting hold of our beers Internationally

At the moment we export our beer to 14 countries. Some countries have exclusivity contract, whilst others do not. If you’d like to distribute our beer in your country, then please get in touch, and we can send you a price list, and discuss samples, etc.

You can follow us on Instagram

On sale in Sweden 🇸🇪 @systembolaget December 1.

Single Hop Mosaic - 6,5% - IPA

Back to the middle and round again - 8,5% - Imperial Red IPA

Follow me into the dark - 5,6% - Porter

#redipa #ipa #porter #beerbliotek #beer #starköl #systembolaget #beerflight #öl #craftbeer #lowabvporter

On sale in Sweden 🇸🇪 @systembolaget December 1.

Single Hop Mosaic - 6,5% - IPA

Back to the middle and round again - 8,5% - Imperial Red IPA

Follow me into the dark - 5,6% - Porter

#redipa #ipa #porter #beerbliotek #beer #starköl #systembolaget #beerflight #öl #craftbeer #lowabvporter
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On sale in Sweden 🇸🇪 @systembolaget December 1.

Single Hop Mosaic - 6,5% - IPA

Back to the middle and round again - 8,5% - Imperial Red IPA

Follow me into the dark - 5,6% - Porter

#redipa #ipa #porter #beerbliotek #beer #starköl #systembolaget #beerflight #öl #craftbeer #lowabvporter

On sale in Sweden 🇸🇪 @systembolaget December 1.

Single Hop Mosaic - 6,5% - IPA

Back to the middle and round again - 8,5% - Imperial Red IPA

Follow me into the dark - 5,6% - Porter

#redipa #ipa #porter #beerbliotek #beer #starköl #systembolaget #beerflight #öl #craftbeer #lowabvporter
...

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Darryl De Necker
darryl@beerbliotek.com

Darryl is the Co-Founder & Designer. Head of Marketing & Export at Beerbliotek.