G.L.O.W. are a cross-borders brewing organisation founded in Copenhagen, since 2019. They created a collective project called GLOWALONG to invite breweries to brew, share and discuss G.L.O.W.’s vision & mission: to tackle gender bias in the brewing industry. Through taking part in these world-wide collaborations, we can actively support & celebrate women and minorities in our industry.
We were challenged with a few, fun guidelines for this collaboration across our brewery. Including the hop selection, addition of one local ingredient, release of the beer, and how to use it for the greater good.
Let’s talk about Hops
The hop giant we all know and love, Yakima Chief Hops, are on a mission to give back to the community by connecting family hop farms to the world’s finest brewers.
We chose to brew with YCH Loral, Sorachi Ace and HBC 472 CryoHops, as their combination of flavours (coconut, tropical, fruity, herbal and floral) balances perfectly with the unami characteristics, from the Sugar Kelp. These three hops are part of a new hop blend in development for the YCH Community project, aimed at the greater good. Something for you to look out for!
Let’s talk about Sugar Kelp (Sockertång)
As a Gothenburg based brewery, we’re inspired by our West Coast surroundings. We picked to brew something local that we’ve never used before: Swedish Sugar Kelp (Svensk Sockertång). Sourced from an organic seaweed company called Nordic Seafarm, in their sustainable Seafarms along the coast in Sweden. Check them out to learn all about the positive impact Swedish Sugar Kelp has on the environment and our daily lives.
Kveik IPA – 6,5%
GLOW-along is a tart and citrusy IPA with aromas of vanilla, cedar and coconut. Overripe mango and bruised pineapple flavours upfront keeps it bright and tangy on the palate, with soft umami and mineral characters in the background. Fermented on Kveik yeast to punch up the zesty, tart and fruity hop notes.
Label designed by Madison Simpson (beerbliotek + G.L.O.W. member)
Giving Back through this beer
Click to Donate here.
Yakima Chief Hops will be donating €10 to our charity of choice from each kilogram of hops, bought for this brew. We’ll of course be matching their donation. This goes for each brewery participating!
We chose Naturskyddsforeningen – The Swedish Society for Nature Conservation. Specifically, their Gift To The Sea campaign. There would be no life on this planet without water, let alone beer. Likewise with our choice of Sugar Kelp, water and the oceans are very important to us as a brewery. As we use a huge amount of water each day to brew, it’s good to give back.
Tuesday 12th October from 4PM.
We chose to release GLOW-along at Haket, whose values align with what this beer stands for.
At the event, we can celebrate this beer with our community & talk to like minded, passionate people.