Adam Axelsson and Oliver Bull, two owners of Hasselssons - a seafood restaurant Pop Up in Majorna, Gothenburg. They have collaborated with Beerbliotek, a Swedish Craft Brewery to make their Hasselssons Li'l Pils beer.

Hasselssons

It’s good not to get stuck in the office, so we always try to get out, and when we do, we make sure to go and meet up with good friends. This time Oscar and Madison strolled down the street to catch up with the incredibly nice people behind everyone’s current favourite place to eat in Majorna–Hasselssons Matlucka.

Like all good stories, Hasselssons began with three childhood friends, who were determined to make their dream of working together come true. Adam Axelsson and Oliver Bull, two out of the three co-owners, define their concept as “fast food from the ocean”. Hasselssons is a Pop-up Seafood restaurant famous for their fish and chips. But it’s much more than their well-known fish and chips, you could say they have transformed into a lifestyle, and it is only just the beginning.

Oliver is really alert and on the ball,” says Adam. “He’s always down for anything and isn’t scared to try something new. Luckily for us he’s the guy who fixes everything, knows his stuff and gets the business side of things done.”

Adam Axelsson and Oliver Bull, two owners of Hasselssons - a seafood restaurant Pop Up in Majorna, Gothenburg, with their Hasselssons Li'l Pils beer brewed by Beerbliotek, a Swedish Craft Brewery from Gothenburg, Sweden.
Adam and Oliver sitting outside at their Majorna Matlucka location with Hasselssons Li’l Pils by Beerbliotek.

They have food trucks at a few different locations on the West Coast, which is where the three grew up. Their menu is also inspired by their shared love of the Swedish West Coast and longing to fill a gap in the Gothenburg food market – “Fish and chips is something that can be produced sustainably and locally. It’s also something everyone can understand, but isn’t something that you find a lot here”.

Fish and Chips, from Hasselssons, a pop up Seafood restaurant food truck in Skähamn. Next to sits a can of Hasselssons Li'l Pils, brewed by Swedish Craft Beer Beerbliotek from Gothenburg, Sweden.
Hasselssons famous fish and chips at their Skärhamn food truck with Hasselssons Li’l Pils by Beerbliotek.

Before the Hasselssons which we know and love today, the concept originated from a very spontaneous start. Adam Axelsson along with another childhood friend Klas Hasselrot opened a Café on Älvsborgsgatan in 2013 for a year before moving onto catering & events around Sockerbruket. The name Hasselssons comes from a marriage of their two names. For those who don’t know, Sockerbruket is also where we had our first brewery, and first met each other. “I still remember our first meeting, and my first Beerbliotek beer, it was your Belgian 3,5% Saison” – Adam

Adam is the creative one. He’s the off the cuff, balls in the air kind of guy. He always goes with his instincts and brings the vision to life” says Oliver.

Adam then meandered his way into making Hasselssons Kombucha with the third owner, Ahmet Özdemir, who’s currently running the food truck in Skärhamn. “The Kombucha thing stemmed from my sister, who is also our Graphic Designer / Artist” says Adam. “Her university project at the time focused on sustainable art which led to learning and making Kombucha. Then we just started doing it. It went really well for a while. Until it didn’t. It took some time, but we learnt a lot which helped us get here”.

Ahmet is a really driven and friendly guy. In a great way he is a bit weird and unique. A loyal childhood friend”. Says Adam.

Ahmet Özdemir at Hasselssons Pop Up food truck Seafood Restauarant in Skähamn, Sweden.
Ahmet at the Hasselssons food truck in Skärhamn.

Their philosophy hasn’t changed much over the years – to make simple food as well as you can, whilst keeping it easy. They’ve always focussed on the community, serving quality food at good prices.


“Our friendship is what has always been the most important to us,” says Oliver.We’ve known each other since we were 6 years old and have always wanted to do something together, but the timing was never right”

Oliver started his career path in Switzerland in the hotel and events industry with some surfing in between. Meanwhile Adam was running the Hasselssons Café with Klas. Then came the Hasselssons we recognise today – a fish and chips food truck located right next to the harbour in Skärhamn, run by Adam and Ahmet from last year (2020). But their ambition was to establish Hasselssons in Majorna where they grew up together. 

Adam Axelsson and Oliver Bull, two owners of Hasselssons - a seafood restaurant Pop Up in Majorna, Gothenburg. They have collaborated with Beerbliotek, a Swedish Craft Brewery to make their Hasselssons Li'l Pils beer.
Adam and Oliver sitting outside at their Majorna Matlucka location with Hasselssons Li’l Pils by Beerbliotek.

Things blew up when they opened on Mariagatan, it quickly became a local favourite spot and for them a symbol of their friendship. Hasselssons fits in perfectly with the charming Majorna neighbourhood and reflects closely on the atmosphere of the culture and the people who live there. Walking in you truly feel you have entered their home, the place is intimate and expresses their soul. It’s not just a place to get amazing food, but where you can see a reflection of their bond and the atmosphere is an extension of the fun they have together as friends.

It’s just like how it’s always been together. We put the music on, Adam starts to cook and we have a great time. Now we can welcome everybody into our kitchen. Here is where we can all be together and be close to our customers, friends, and family” Adam & Oliver.

Adam Axelsson and Oliver Bull, two owners of Hasselssons - a seafood restaurant Pop Up in Majorna, Gothenburg, with their Hasselssons Li'l Pils beer brewed by Beerbliotek, a Swedish Craft Brewery from Gothenburg, Sweden.

From Sockerbruket to Majorna, Hasselssons has always been very local and we’re grateful for being able to support each other along the way on our journeys. “Local ingredients and community are very important to us. The relationship we have with Beerbliotek is very valuable to us. It’s great that we can collaborate on a beer and have something that is made just a 10 minute walk away”.

Majorna Matlucka will reopen in August with possibly a different menu – you’ll have to pop over to see for yourselves. In the meantime, get yourselves to their Skärhamn food truck this summer where you can try their menu whilst looking right onto the harbour. Plus you can say hello to Ahmet when you’re there, and try Hasselssons Li’l Pils.

Madison Simpson
madison@beerbliotek.com

Marketing Assistant Tap Room Manager