18 Jul Lots of fresh IPAs at our Tap Room this weekend, some Instagram photos we like and there’s signs that the US Craft Beer Market is slowing – Weekly Brewery Update
This week we packaged a lot of IPAs, and all of them will be available at our Tap Room over the weekend, we share some disturbing news from the US that has small brewers worried, and we show some of our favourite beer photos from Instagram.
Lots of fresh IPAs at the Beerbliotek Tap Room.
All weekend long 🙂
Crazy days. That’s the best way to describe the past week. The canning line has been humming, cause it’s summer and everyone wants more IPAs.
Two weekends we had two IPAs side-by-side at our Tap Room, A New England next to a West Coast IPA. This week we decided to have no less than five IPAs available. Three of them are fresh and will be on tap. The other two will be in the fridge.
On Keg there’ll be a fresh “Hip Hops“, next to a fresh “Colonial Hipster“. Then we decided to put a keg of “Super Larsson World” on again, so we’re hoping for sunny weather this weekend.
In cans, and in the fridge there’s a fresh batch of “Not Guilty! The Juice IPA“, a fresh batch of “A Moment of Clarity. GBG Beer Week 2017“, and “Session IPA“, our low ABV beer (Folköl) which can also be bought as takeaway.
The rest of the beers on the Beer List are “Whoop Ass“, “A Passion for Gingers“, “A Passion for Strawberry Blondes“ and “Mocha Latte Stout“.
As said, now we’re just hoping the weather plays along 🙂
A snack for every sip.
Nuts to indulge your senses.
This past year, we’ve had a lot of events where food was a central focus of the beer experience. A Cheese and Beer Bonanza with Hilda Nilsson Ost. There was Ice Cream Headache with Lejonet & Björnen. Beermaker brunches, lunches and dinners.
Here in Sweden, Craft Beer is growing rapidly. Breweries are popping up all over the place. A lot of breweries, such as ourselves, have opened their own Tap Room, where you can taste their beer.
So with that I thought we could start sharing some news on food and beer pairings we find. First up is Central Roast, from Toronto, who’s more than just another snack company, they help you make healthy choices. They use only pure, all-natural ingredients in their signature blends and their nutritious snacks aim to fit your lifestyle as well as gourmet treats to indulge your senses. They keep it simple by ensuring freshness, functionality and flavour. To show that their products work with beer they publish the page below in the magazine Foodism.
Some of our favourite photos.
From Instagram.
We really enjoy looking through our Social Media accounts at some of the photos being uploaded by people who like our beer. Not everyone is trying to be creative. You do get some boring photos of beer in a glass, but there’s some that puts in a little extra effort.
Below are some of those from the past few weeks we found on Instagram. Thanks a lot 🙂
Some News.
Craft beer in America goes flat.
One could safely say that the world Craft Beer market is following the trends from the US. Here in Sweden, where we have access to all the great breweries around the world, because of the state owned liquor store, Systembolaget. We’re truly spoiled for choice.
The IPA trend, however, is directly from the US. So are beer in cans. Colourful designs. And the willingness to experiment. And those are the trends that most Swedish breweries have been following.
The Economist has just published a very interesting article, that shows the slowing beer market and the might of AB InBev has small brewers worried.
The state in the US at the moment are that they had 5,000 breweries to pick from in 2015, whereas 35 years ago there were under 100. And although the number of brands has exploded, the number of drinkers has not. Sales have been flat for a few years and 2017 has been especially slow so far.
“The dip in sales is the result of two problems, one old and one new. First, the consumption of wine and spirits is growing more quickly than that of beer, and has been for nearly 20 years. Women are drinking more booze but often prefer wine and spirits. Men are turning to a wider range of drinks, including whisky and wine.
The second difficulty is that after years of effervescent growth, craft beer has gone flat. Volumes grew in 2016, but half as quickly as in 2015. In the 13 weeks to June 17th craft-beer sales and volumes both dropped, by 0.7% and 1.5%, respectively. It may be that craft beer has reached its natural limit, both because there are only so many people who want to buy it and because there is only so much shelf-space that stores can provide.”
That’s maybe the reason why Craft Breweries should start joining together, to see that the competition is not the other Craft Breweries, or even the bigger “Lager” breweries, but other drinks. Beer vs. wine. Beer vs. Drinks. That could be the key.
And finally.
A little bit of holiday.
Next week the brewery will be on a bit of a much deserved holiday. The guys definitely deserve it. This year we have brewed 16 new beers, launched five new beers at Systembolaget in Sweden, not to mention all the festivals we’ve been to.
But as we all know, a brewery never really closes. Sales carry on, and the beer in the tanks continue fermenting, ready to be packaged the day we open.
That’s it for this week, until next week.
Cheers
Get hold of our beers.
Systembolaget
Visit our Systembolaget page, to see the entire range. All of them can be bought can buy in-store at certain stores, or you can order them to your closest store via Systembolaget.se.
Folköl (Low ABV Beers)
On our Folköl page you can see our entire assortment, as well as the Stores & Supermarkets, such as ICA & Hemköp that stock them across Sweden. When our Tap Room is open every second weekend, you can also come past to buy them directly from us. We always have a 4-pack or 6-pack available.
Internationally
Have a look at the beers from our Standard Assortment, or the new beers from our Special Assortment.
If you’d like to get hold of our beers from the distributors, then get in touch, and we’ll link them up with you. If you’re keen to distribute our beer in your country, then get in touch, and we can discuss possibilities with you.
You can follow us on Instagram
Today we are releasing Even more of exactly the same. A Double IPA, which as the name suggests, is another Double IPA.
Each day brings us the challenge and opportunity to brew something new, and yet, somehow, something exactly the same. That is why we will always have at least one beer from each style in our assortment.
Our first ever Double IPA was Nelson Sauvin, the 3rd beer we brewed all the way back in 2013. This is our 298th beer, making ‘Even more of exactly the same’ our 30th Double IPA in our beer library!
Did you know all of our DIPA label designs are dark green? 👀 👆💚
Even more of exactly the same #298 is now available in Sweden 🇸🇪 and at all our usual Export markets 🌍 Hitting @systembolaget 🇸🇪 1st March.
More information about this beer coming very soon.
#evenmoreofexactlythesame #ipa #doubleipa
#beercans #systembolaget #cans #can #canart #craftbeer #beer #beerbliotek #sweden #gothenburg
Happy Monday folks! We hope you all enjoyed your weekend. We're starting this week off by releasing an exciting new beer of ours, Mild mannered.
Our first English Mild Ale. An easy to drink, laid back beer to sit back and slow down with. A translucent copper colour with hints of cocoa nibs, tobacco and leather on the nose with an added layer of raw fruit and toasted biscuits. This malt forward low ABV brew delivers robust flavours of raisin, dried fruit and chocolate balanced with toffee notes in the background with a smooth mouth feel.
Whether you’re in Sweden 🇸🇪 or somewhere else in the world 🌍, you will now be able to get a hold of this beer at all good bars and restaurants.
If you don’t see our beer on a shelf or a menu near you, get your local to get in touch with us to make sure you don’t miss out!
Mild mannered will be hitting @systembolaget stores 1st February 2021.
Take Care & Stay Safe.
#beerbliotek #craftbeer #craftöl #beer #öl #systembolaget #starköl
#mildmannered #mild #englishmildale #oldschool #beercan
Our in house designer @darryl74 used a trashy spray paint design for this Brown Ale label. Did you know when you mix a primary colour with its complementary colour, you get brown? 💛💜🤎
The trash-filled streets made me wish we were headed home, a Brown Ale.
Released yesterday in Sweden at @systembolaget and is now available at all good bars and restaurants in Sweden 🇸🇪 and in Europe 🇪🇺
If you want to see our beers at your local bars and webshops, get them to get in touch with us. 🍻
#brownale #ale #beer #craftbeer #craftöl #öl #beerbliotek #systembolaget #complimentarycolours
Hello Sweden 🇸🇪
Available now @systembolaget
The trash-filled streets made me wish we were headed home.
Brown Ale - 7,4%
#beerbliotek #systembolaget #brownale
Muck, our 8,2% New England Double IPA - NE: DIPA.
Brewing with @apexbrewingcompany was always going to be aggressively hop-forward, and having one of our previous interns employed there now, made it all sweeter.
Get your hands on a can at @systembolaget 🇸🇪 and at all good bars are restaurants in Sweden and Europe.
This collaboration with our friends at Apex is an over the top New England Double IPA, turned up to 11. The result is a sweet and super fruity beer, with sweaty peaches, tinned fruit salad and bruised pineapple. Silky on the lips, with a lusciously thick mouthfeel ending with a super balanced bitterness.
📸 Credit
@hopmaestro
@swecce
@spritpretton
#beerbliotek #apexbrewingco #dipa #muck #doubleipa #doublenewenglandipa #indiapaleale #beer #craftbeer #öl #systembolaget #craftöl #starköl
Hello Sweden 🇸🇪
Beer number 293, Trash-filled streets, will be hitting @systembolaget stores 4th January 2021!
This Brown Ale will be our first @systembolaget release this year 🥳
In the meantime make sure to check out our current latest @systembolaget releases. Cheers!
Single Hop Mosaic, an IPA.
Follow me into the dark, a Porter.
Back to the middle and ‘round again, an Imperial Red IPA.
Muck, a NE:DIPA with @apexbrewingcompany
#brownale #ale #beer #craftbeer #craftöl #öl #beerbliotek #complimentarycolours
Happy New Year! (Gott nytt år!)
What a year 2020 has been. It’s been a long year, but we’ll try to keep this short.
A great big THANK YOU for your constant support. To everyone who has bought our beer in Sweden, and all over the world 🌍, everyone who was able to visit our Tap Room, who came for a Tour and Tasting (and then a Virtual one), those who chatted to us on our socials and to all our friends in the industry for continuing to inspire us throughout this crazy year - you have all made it possible for us to keep pushing forward.
See you on the other side.
If you want to see our 💥 2020 highlights 💥 check out our first Monthly Newsletter, an insight into our lives here at the brewery, our beers, and the things that drive us forward in Craft Beer. Plus a sneak peak at some of our New Beers for 2021 👀 🍻
Click the link in our bio to read it on our blog.
Thanks to our friends at @citrus.se for sharing the love to Support you local bars & breweries with this Postcard. Every little bit helps. @citrussupercard
#supportyourlocal #supportsmallbusiness #supportyourlocals #supportlocal #beerbliotek
The trash-filled streets made me wish we were headed home #293, a Brown Ale.
This is our 7th Brown Ale, which is quite surprising as it isn’t the brewers best-loved style.
Out of our Brown Ale collection, 4 of these brews were collaborations, 3 of which were brewed off site. Our first one was beer number 16!
Who remembers trying some of these?
English Style Brown Ale - #016
Hoppy Brown - #076
Not an udder Brown Ale, collab with @norwaybrewingco - #203
Raisin' Hell - Imperial Brown Ale collaboration with @duggesbryggeri
Bertil - Collab with @kaapsebrouwers
Imperial Brown Ale - Collaboration with @browarstumostow
Available now at all good bars and restaurants. @systembolaget release in January 2021.
#brownale #ale #beer #craftbeer #craftöl #öl #beerbliotek #systembolaget #complimentarycolours
Happy Holidays! 🎄 The Beerbliotek family would like to wish you all a Merry Christmas.
Hope all you beer lovers have pulled something special out of the 🍻 collection to enjoy. Cheers! (Skål!)
