18 Jul Lots of fresh IPAs at our Tap Room this weekend, some Instagram photos we like and there’s signs that the US Craft Beer Market is slowing – Weekly Brewery Update
This week we packaged a lot of IPAs, and all of them will be available at our Tap Room over the weekend, we share some disturbing news from the US that has small brewers worried, and we show some of our favourite beer photos from Instagram.
Lots of fresh IPAs at the Beerbliotek Tap Room.
All weekend long 🙂
Crazy days. That’s the best way to describe the past week. The canning line has been humming, cause it’s summer and everyone wants more IPAs.
Two weekends we had two IPAs side-by-side at our Tap Room, A New England next to a West Coast IPA. This week we decided to have no less than five IPAs available. Three of them are fresh and will be on tap. The other two will be in the fridge.
On Keg there’ll be a fresh “Hip Hops“, next to a fresh “Colonial Hipster“. Then we decided to put a keg of “Super Larsson World” on again, so we’re hoping for sunny weather this weekend.
In cans, and in the fridge there’s a fresh batch of “Not Guilty! The Juice IPA“, a fresh batch of “A Moment of Clarity. GBG Beer Week 2017“, and “Session IPA“, our low ABV beer (Folköl) which can also be bought as takeaway.
The rest of the beers on the Beer List are “Whoop Ass“, “A Passion for Gingers“, “A Passion for Strawberry Blondes“ and “Mocha Latte Stout“.
As said, now we’re just hoping the weather plays along 🙂
A snack for every sip.
Nuts to indulge your senses.
This past year, we’ve had a lot of events where food was a central focus of the beer experience. A Cheese and Beer Bonanza with Hilda Nilsson Ost. There was Ice Cream Headache with Lejonet & Björnen. Beermaker brunches, lunches and dinners.
Here in Sweden, Craft Beer is growing rapidly. Breweries are popping up all over the place. A lot of breweries, such as ourselves, have opened their own Tap Room, where you can taste their beer.
So with that I thought we could start sharing some news on food and beer pairings we find. First up is Central Roast, from Toronto, who’s more than just another snack company, they help you make healthy choices. They use only pure, all-natural ingredients in their signature blends and their nutritious snacks aim to fit your lifestyle as well as gourmet treats to indulge your senses. They keep it simple by ensuring freshness, functionality and flavour. To show that their products work with beer they publish the page below in the magazine Foodism.
Some of our favourite photos.
From Instagram.
We really enjoy looking through our Social Media accounts at some of the photos being uploaded by people who like our beer. Not everyone is trying to be creative. You do get some boring photos of beer in a glass, but there’s some that puts in a little extra effort.
Below are some of those from the past few weeks we found on Instagram. Thanks a lot 🙂
Some News.
Craft beer in America goes flat.
One could safely say that the world Craft Beer market is following the trends from the US. Here in Sweden, where we have access to all the great breweries around the world, because of the state owned liquor store, Systembolaget. We’re truly spoiled for choice.
The IPA trend, however, is directly from the US. So are beer in cans. Colourful designs. And the willingness to experiment. And those are the trends that most Swedish breweries have been following.
The Economist has just published a very interesting article, that shows the slowing beer market and the might of AB InBev has small brewers worried.
The state in the US at the moment are that they had 5,000 breweries to pick from in 2015, whereas 35 years ago there were under 100. And although the number of brands has exploded, the number of drinkers has not. Sales have been flat for a few years and 2017 has been especially slow so far.
“The dip in sales is the result of two problems, one old and one new. First, the consumption of wine and spirits is growing more quickly than that of beer, and has been for nearly 20 years. Women are drinking more booze but often prefer wine and spirits. Men are turning to a wider range of drinks, including whisky and wine.
The second difficulty is that after years of effervescent growth, craft beer has gone flat. Volumes grew in 2016, but half as quickly as in 2015. In the 13 weeks to June 17th craft-beer sales and volumes both dropped, by 0.7% and 1.5%, respectively. It may be that craft beer has reached its natural limit, both because there are only so many people who want to buy it and because there is only so much shelf-space that stores can provide.”
That’s maybe the reason why Craft Breweries should start joining together, to see that the competition is not the other Craft Breweries, or even the bigger “Lager” breweries, but other drinks. Beer vs. wine. Beer vs. Drinks. That could be the key.
And finally.
A little bit of holiday.
Next week the brewery will be on a bit of a much deserved holiday. The guys definitely deserve it. This year we have brewed 16 new beers, launched five new beers at Systembolaget in Sweden, not to mention all the festivals we’ve been to.
But as we all know, a brewery never really closes. Sales carry on, and the beer in the tanks continue fermenting, ready to be packaged the day we open.
That’s it for this week, until next week.
Cheers
Get hold of our beers.
Systembolaget
Visit our Systembolaget page, to see the entire range. All of them can be bought can buy in-store at certain stores, or you can order them to your closest store via Systembolaget.se.
Folköl (Low ABV Beers)
On our Folköl page you can see our entire assortment, as well as the Stores & Supermarkets, such as ICA & Hemköp that stock them across Sweden. When our Tap Room is open every second weekend, you can also come past to buy them directly from us. We always have a 4-pack or 6-pack available.
Internationally
Have a look at the beers from our Standard Assortment, or the new beers from our Special Assortment.
If you’d like to get hold of our beers from the distributors, then get in touch, and we’ll link them up with you. If you’re keen to distribute our beer in your country, then get in touch, and we can discuss possibilities with you.
You can follow us on Instagram
Hello Sweden!
Today we are welcoming our latest beer release, Herb Life.
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Exactly what it says on the can, Herb Life is an India Pale Ale loaded with grassy, herb forward hops, bringing pungent, dank and super fruity aromas and flavours to the brew pot. Sweet vanilla and coconut notes enhance dope, dank flavours with juicy hits of pineapple and a nice bitter, crisp hop bite to end with. Herb Life is the IPA that everyone wants to drink when the weather is improving and the pollen is getting into your system. 🤙
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This is the second beer in our homebrand series, following Malt Beverage, where we challenged our brewers with a two word brief, and where design does not take centre stage, but the beer itself.
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You can get your hands on this dope beer at good bars and restaurants in Sweden. Hitting Systembolaget 1 July.
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Take care, stay safe, and chill out.
#beerbliotek #bryggeri #swedishcraftbeer #craftbeer #beer #craftöl #öl #starköl #systembolaget #bolaget #systemet #sweden #gothenburg #beercans #cans #can #canart #ipa #indiapaleale #happy420day
T H R O W B A C K 🪟 T H U R S D A Y
Hey @skycoolbean remember that time we released a beer at the start of Spring 🌱after a long winter, called “Staring out windows” and we asked you to stare out the window for the marketing photo? You thought we were nuts 😂
We miss you at the brewery by the way 😘 come say hi once in a while.
#beerbliotek #throwbackthursday #lookingback #throwback #craftbeer #craftöl #beer #öl #starköl #sweden #sverige #gothenburg #göteborg
Beer Release Friday 16 April starting 2PM @brewdoggoteborg!
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We’re releasing the first beer to come out of our latest brewery project – beerbliotek experimental brew.
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beerbliotek experimental brew is a project focussed fully on exploration and experimentation. By bringing a small 100 litre brew kit in to play with the go-ahead for pushing boundaries and playfulness in a creative space, our brewers get to go nuts and try ingredients and different beer styles as a smaller batch. It gives them the freedom to experiment, hence the name.
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Linda Bengtström is the creator of the first experimental brew. You may remember Linda spent some time with us in the brewery this year as a portion of her brewing studies. At Beerbliotek, we decided as part of the education process for interns at our brewery, to create the opportunity for them to design their own recipe and brew that beer on our Experimental kit.
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Introducing Hoppy Lemon Sour Ale. This is a special one-time brew and limited beer release. As Linda is the Assistant Manager @brewdoggoteborg , we thought it was only fitting for them to be the only bar to get the batch!
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From the creator:
“I’m always dreaming of warmer days, and I wanted to brew a beer to remind me of summer. Juicy sour lemon haze meets tropical, citrusy hops with a hint of coconut and dry hopped for that extra punch! Refreshing and super drinkable, like lemonade. But better.”
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Join us & @saganomlinda on Friday if you’re feeling healthy 🍻 book a table via @brewdoggoteborg Facebook.
Take Care and Stay Safe.
We are Ombibulous. We see the merit in all drinks, and we enjoy every one of them.
When we founded Beerbliotek, we did it with the dream of doing something different. Brewing new beers every week, always. Now that almost seems the norm.
8 years on, and that dream is still alive. But it's a dream of doing something more.
Over late nights, travel and our love of flavours, we thought why not? Why only beer? We are Ombibulous.
18 months ago we decided to examine the possibility of making a larger array of drinks. Since our first child has now grown up. It’s time to extend the family.
@wetcityspirits is born from our love of these things.
So our first release is a Gin. A Gin we have worked rigorously on for a long time. Striving to achieve our goal of making a Gin for 100 drinks. But our future is more than Gin. Our future is grain to glass. Our future is fermented fruits. Our future, after all, is Ombibulous.
Follow our journey on @wetcityspirits
Photo credit 📸 @drickor
Bottle artwork 🖼 by @thisorthat.art
#gin #wetcity #wetcityspirits #spirits #sweden #sverige #swedishgin #svenskgin #systembolaget #cocktails #gibson #ombibulous #weareombibulous #iamombibulous
Malt Beverage – Amber Lager 5,3%
This is the first beer in our homebrand
series where we challenged our brewers
with a two word brief, and where design
does not take centre stage, but the beer
itself.
A spicy and sweet Amber Lager with a
full malt flavour. Hints of sweet apples and
fig jam on the nose, caramel and dried fruit
notes in the flavour, and a light yeast
character with the perfect bitterness to end it
off. This malt beverage is the perfect
balance between yeast, hops and malted
barley leaving you wanting more.
Now available to pick up and order online at Systembolaget.
Sweden and export release to bottle shops, bars and restaurants from Monday 12 April.
Fancy a Malt Beverage but don’t see it at your local? Get in touch, we’ll try to make it happen.
#beerbliotek #maltbeverage #amberlager #lager #systembolaget #swedishcraftbeer
T H R O W B A C K 🍑 T H U R S D A Y
Hey @jimmy.nilsson remember way back when we brewed a batch of Bobek Citra and decided to add peach to it? Then afterwards you thought it was sweeeeet that we did it, cause it turned out awesome.
#throwback #throwbackthirsday #lookingback #beerbliotek #craftbeer #craftöl #öl #beer #sweden #sverige #systembolaget
Beer Release #300 We don’t count sequentially – Freeze-distilled Wheat Wine 18,0%.
Hello Sweden! 🇸🇪 10:00 today (Wed 7 April) beer number #300 will be on the Systembolaget shelves and available to order online!
This super special beer is super limited. 42 boxes, 1080 cans. Only released in Sweden at Systembolaget. See the selected @systembolaget stores below.👇
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And remember, there are only 1080 cans!
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@systembolaget stores:
• Timmervägen 6 - Göteborg
• Östra Nordstan - Göteborg
• Nordstan - Malmö
• Hansakompagniet
+ @systembolaget online orders.
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#wedontcountsequentially #freezedistilled #wheatwine #beer #beerbliotek #sweden #gothenburg #swedishcraftbeer #systembolaget #cans #can #canart #craftbeer
As we countdown the hours until #300 limited release, We don’t count sequentially, our very first Freeze-distilled Wheat Wine, we’re looking back on some of the things we have done as a brewery, on the way to 300.
On the way to 300, we moved from bottles to cans.
Some of us at the brewery still remember the clinking sound of glass bottles from the early days of capping bottles by hand, yes, one by one. Thinking back, maybe there was a reason we packaged more beer in kegs at that time…
Now we’re living a bit bigger with our very own canning line. The reasons are simple; it’s better for the beer, and the environment, plus metal recycles forever. We think it’s safe to say the beer itself, as well as our brewers, are much happier now.
Buy hey, doing everything by hand did teach us to appreciate our bottling line, and now our canning line. More beer out, in less time. Though some of us still miss the mark on the cap left by the capping machine. The good ol’ days.
Fun Fact! On 1 March 2016, beer number #120, Single Hop Mosaic, was the first beer off our canning line. (A fresh hoppy batch is currently available @systembolaget).
Have you noticed our current cans have the Beerbliotek story hidden underneath? 👀
We will be releasing 1080 cans of We don’t count sequentially, our very first Freeze-distilled Wheat Wine, only @beerbliotek systembolaget 🇸🇪 in selected stores and online. On sale from Wednesday 7 April 10:00.
#frombottlestocans #canart #candesign #cans #bottles #wildgoosefilling #beerbliotek #swedishcraftbeer #systembolaget #wedontcountsequentially #freezedistilledwheatwine #onthewayto300
Hello Sweden! 🇸🇪
Spring has sprung, the sun is shining on us here in Gothenburg and we’re hopping right back into action after a nice long Easter weekend with not one, not two, but THREE beer releases at @systembolaget this morning! (Tuesday 6 April 10:00).
• Bockstreet's Bock, Alright! – 6.8% Maibock
• Single Hop Idaho 7 – 6,5% IPA
• Malt Beverage – 5.3% Amber Lager
❕Don’t forget our 300th beer and first ever Freeze-distilled Wheat Wine, We don’t count sequentially, has a limited release tomorrow @systmebolaget! (Wednesday 7 April 10:00).
Hope you all enjoyed a nice and relaxing long Easter weekend.
#systembolaget #beerbliotek #swedishcraftbeer #gothenburg #craftbeer #bock #bockstreetsbockalright #singlehop #singlehopidaho7 #maltbeverage #amberlager #freezedistilledwheatwine #wedontcountsequentially #300
Happy Friday folks! On Wednesday we release beer number 300, our very first freeze-distilled Wheat Wine! Which we’ve named, We don’t count sequentially.
As we wait for the big day, we thought we would look back at some of the things we have done as a brewery, on the way to 300.
On the way to 300, we have made our beer names wordier.
Coming up with a beer name is an artform, especially when you hit the 300 mark. For us (mainly @adamnorman), the longer, the wordier, the more bizarre and off the cuff, the better. For our designer (@darryl74), however, not so much.
At the start, we used to just call our beers after their ingredients and the style, it was simpler times. But every beer has a story. So for us, the beer name is a small insight to the great, slightly mad, stories we want to tell.
A lot of our beer names are inspired by people we meet at festivals, and experiences we share. (Remember these collabs @wylam_brewery @whiplashbeer @cervisiamno ?) If you want to know what these beer names are all about, or inspire the next one, then see you at a festival in the near future, or drop a comment below, or check out our beer stories on Our Blog.
Our longest beer name (so far) is beer number #280 “You can lead a horse to water, but you can’t make them enjoy the view 🐴 Sorry to any bartender out there who had to write that one on the menu board…
What’s been some of your favourite Beerbliotek beer names? Here’s some photos of ours.
Also, any secret naming genius’ out there? Drop a suggestion below if you fancy naming a beer and getting your name mentioned the label. 10 points for the wordiest.
Limited release of #300 We don’t count sequentially @systembolaget, in selected stores and online.
#canyoumakethebeernamewordier #whoiszippy #beerbliotek #wylambrewery #whiplash #cervisiam #wedontcountsequentially #onthewayto300
