24 Sep We’ve released a new DIPA with a new label and some new versions of some of our favourite beers – Weekly Brewery Update
It’s been a busier week than normal in the design department, as it was in the brewery. We’ve been planning more cans and labelling those cans, so we sent off a lot of tests. The paper, the glue and the laminate has to recyclable, but we solved that part, which was good news. More on that further down.
This morning I got one of those Facebook reminders of what I was up to 5 years ago. Apparently on this day we were at the De Molen Beer Festival in Bodegraven, just south of Amsterdam.
In the photo is myself, Adam, Richard and our good friend Steven (Remember him from A Passion for Gingers?), and I’m sure a lot of discussions on starting a brewery happened that day.
This festival has always been one of our favourites we attended before we started the brewery. We made a lot of friends at these festivals, and I personally do miss attending festivals just to drink beer 🙂
A New DIPA – Passion Fruit of the Loins
The range of beers that we brew the most of is obviously IPAs, 40 different ones at the last count. Closely followed by Pale Ales (32), Double IPAs (14) and one Triple IPA. That means a lot of design work to make them not all look the same. That’s why you will start seeing updated designs for some of our IPAs, PAle Ales and DIPAs, as for this one; Passion Fruit of the Loins.
Out into the mouths of the public, my brain child. As you are nothing but the Passion fruit of my loins, and I, your creator...
This one is currently available at some of our customers, and will soon be released in cans as well. It’s actually been canned already, and will be labelled in the following week.
Versions of Beer
We have just brewed our 171th different beer, which is why all of them have numbers on the labels and tap tags. What we’re also started doing now are versions of some of our favourite beers.
In the last while we created Hip Hops Mango. Which really isn’t a new beer, it’s the normal Hip Hops recipe, where we just added Mango. It was however only available in kegs at bars, restaurants and festivals.
The next version that we’ve done this last while is Eternal Darkness Barrel Aged. What that means for the numbers is that Eternal Darkness is #126, so the barrel aged version is #126.1 and all other version will be treated the same. #126.1 is available in cans soon.
One extra little note is that these beers are in very limited supply as one-off batches, so we added the size of the batch to the labels, for instance 330ml of 1000L of which some goes into kegs and the rest into cans or bottles.
So we’re expecting our canning line to be busier than normal. Which is very good news for the environment and the quality of the beer.
More low ABV Beers
One of our local Supermarkets close to the brewery has recently bought a lot of our low ABV beers, and are running some specials. I really like what those cans look like stacked like that. There is some more good news if you’re a fan of low ABV beers or as we say in Sweden Folköl, we’re releasing a new one soon. But more on that later…
Next week we’ll be testing the labelling of the cans and showing what they look like. We’re also hoping to release them very shortly.
Until next week.
Getting hold of our beers Internationally
If you’d like to get hold of the same Beer T-Shirt Henrik is wearing then you’d need to get to our webshop soon. We have limited stocks available.
But fear not, we’re releasing our new merchandise range soon, so keep watching this space.
All in Beer Festival 4-5 November 2016
One of our favourite festivals is the All In Beer Fest. The reason? It’s just about beer.
We’ll be attending again this year, but if you’d like to attend, then there’s two ways to go about it. Buy a ticket, or enter our #FreshestCanInTheLand competition, where you stand the chance to win two entrance tickets.