11 Jun Beerbiblioteket. If that is your real name? – Weekly Update
One of the questions we’re asked a lot is where our name comes from. The short answer is that Richard and Adam were drinking beer when they came up with the name. In pubs are where most great ideas come from as I’m sure you’re well aware. In this instance though, the pub looked like a library inside and because both are bilingual, English & Swedish, the word Beerbliotek was created quite naturally from the Swedish word for library, bibliotek and the english word beer.
So if a library is a collection of books, then a Beerbliotek is a collection of beer. That’s why we have always aimed to brew new beers all the time, to fill up our beer library. Just in this past week we brewed our 161st different beer, which equals to about one new beer every week since we started three years ago.
The word Beerbliotek, however, has not come without it’s own set of challenges here in the north. The pronunciation is similar to the Swedish word “bibliotek”, and since we now added the word “beer” into the mix, we’ve heard all kinds of variations on the theme. Beerbibliotek is the most common one of the lot. We can imagine that Xerox had the same issues when they started, if not worse.
But, being us, we’ve always had a lot of fun with the word and sometimes with the people who struggled with this tongue twister. We also get our fair share of jokes, whenever we’re out drinking beer, along with some great stories from the bartenders, who has served our beer over the years and seem to have a lot of fun with their customers who just can’t seem to pronounce B-E-E-R-B-L-I-O-T-E-K. Even hashtags on Instagram, Twitter and Facebook seem to have a life all their own. Here’s the two we have to check regularly, #beerbibliotek #beerblioteket 🙂
That’s why we decided to mix things up a little more and create a beer called “Beerbiblioteket. If that is your real name?”. It’s an IPA on a wholesome 6,0% and we hope you’ll love it.
This is our 160th beer, and without going to look at our beer database, our 35th IPA if you exclude DIPA, BIPA, Session IPAs.
It’s being released this coming week, and before you ask, no it’s not going to Systembolaget, and won’t be available in bottles. This beer you can only have on tap at the regular pubs that sell our beer. And remember, as for it by name, B-E-E-R-B-I-B-L-I-O-T-E-K-E-T.
Following up from the past two weeks, we’ve decided to show two more videos from our canning line. The first one is when the filled cans, in this case Hip Hops, gets the tops added to them. They go through the process four at a time. The foam from the fill is just spilling over.
The second video shows the most important part of the entire process, when the top is sealed onto the can. This sealing process was one of the main reasons we chose Wild Goose Canning as our supplier.
Hip Hops contains a combination of what we consider to be the current “Hipster Hops”.
The beer you can see in the videos is Hip Hops, which is number 49 in our range of beer. It’s also one of the beers after Bobek Citra which we have brewed the most, as it is in our standard assortment. While we’re discussing names, Hip Hops was named so, because it contains a combination of what we consider to be the current “Hipster Hops”. It has a clean malt profile of Pale Malt and Carapils which leaves a crisp clean finish, allowing the hops to really shine.
Hip Hops has also gone through quite a few design changes. In the start it was the old bridge label, which then changed to the new profile, before going from a bottle, into a can.
First time trying one of #beerbliotek #beers and am not disappointed! A fruity IPA which is all about the #grapefruit for me 🙂 - peterrwalls (https://www.instagram.com/peterrwalls/)
As I mentioned, we have done quite a few IPAs, and even if Hip Hops is number 49 in our beer library, it was only the 10th IPA we have ever brewed. Below you can see which the other ones were, and maybe you can remember if you have even tasted them.
Just finished a pretty big assignment. Time for some #HipsterHops !! 💪 Hip hops from @beerbliotek is a easy drinkable 6,0% abv American IPA. With a light and chrisp malt body. It has a delicious blend of American ``Hipster hops``. Nice and refreshing in the sun! 🍻🍻🍻 - hopdaddydk (https://www.instagram.com/hopdaddydk/)
As with all of our beers, Hip Hops also goes out of the brewery in kegs, and even if we love it in the can, we appreciate it when we can get hold of it in a pub on tap.
One of the reason we’re canning some of our beers are because of their compact size and lower weight, 67% less if you would like to be specific. Cans cost less than bottles to ship, as you can see in this photo from @flour_and_flavour.
These savings on shipping costs help us to expand our brand into new markets, which means we can get more cans into more customers’ hands.
We hope you enjoyed that little dig at ourselves and our name, and even the trip down Hip Hops memory lane? Next week we have the launch of another new collaboration and depending what happens in the brewery this week, even our latest Berliner. More on that next week.
Just a reminder, don’t forget to enter our #FreshestCanInTheLand competition.
We hope you’re having a great weekend
Cheers from us
#FreshestCanInTheLand #Competition
Compete in our freshest can in the land competition and stand a chance to win tickets to the All in Beer Festival.
Festivals
All in Beer Festival 4-5 November 2016
One of our favourite festivals is the All In Beer Fest. The reason? It’s just about beer.
We’ll be attending again this year, but if you’d like to attend, then there’s two ways to go about it. Buy a ticket, or enter our #FreshestCanInTheLand competition, where you stand the chance to win two entrance tickets.
Finding our beers in Sweden
Systembolaget
Have a look at our Systembolaget page, where you’ll find a map that features the stores that have our beers on their shelves. If you live in other parts of Sweden, then you can follow this link to order the beers directly from Systembolaget.se to your closest store.
Folköl (Low ABV Beers)
Visit our Folköl page if you’d like to find out which Stores & Supermarkets, such as ICA & Hemköp stock our low ABV or “folköl” across Sweden.
You can also follow us on Instagram
🎱 Who do you think won? 🎱
You already know at our onsite Tap Room you can enjoy our beer at its very best, in the place it was created. And you know you can see right into our brewery and warehouse. You may even know that we’ve added tasty cheese melts 🥪 to our food menu...but did you know that we have a pool table too?!
Grab your friends and come on over! 🍻 🥪 🎱
Our brewers are busy brewing until late tonight, so you can even see the action up close.
Open Fridays & Saturdays 12-8PM.
📍Find us in Majorna, Gothenburg. Varholmsgatan 4, 414 74 Göteborg.
Have a great weekend everybody.
The first release from our sister company, @wetcityspirits, is a Gin. A Gin they have worked rigorously on for a long time. Striving to achieve the goal of making a Gin for all occasions. But the future is more than Gin. Their future is grain to glass. Their future is fermented fruits. Their future, after all, is Ombibulous.
This fresh, deep and complex Organic Gin has been sculpted with twelve botanicals to create a Gin for all occasions.
Available at @systembolaget on Aug 2, to any store in the country. Number 36296.
Follow them on @wetcityspirits
Thank you @whiteguidessverige for naming our Tap Room as 1 out of 39 Swedish Tap Rooms to visit this summer!
Nice to see that our good neighbours got a mention too. @majornasbryggeri @spikebrewery @vegabryggeri
Time to get planning your summer, Sweden! Now you know where to go. 🍻 🇸🇪
We’re open today & tomorrow (Friday 23 & Saturday 24 July) if you’re in #gothenburg.
BEERBLIOTEK TAP ROOM
👉 Craft Beer & Food
👉 Fridays & Saturdays 12-8PM.
👉 Varholmsgatan 4, 414 74 Göteborg
If you could be anywhere right now, drinking any beer you want, where would you be? And what beer would be in your hand?
Those who frequently visit our Tap Room will recognise this friendly face. Our superstar, Tora, has been a part of the beerbliotek family for the past 3 years doing some of the things she does best— working hard behind the bar, pouring your beers, making you laugh & most importantly, making sure you have the best time. Although she has been known to spill a beer or two every now and then.
Grab a beer from Tora at our Tap Room this weekend. If you want to make her day, bring your dog along too! 🐾 Or bring her a black coffee, that also helps.
Open Fridays & Saturdays 12-8PM for Craft Beer & Food.
See you at the weekend 👋
Tomorrow on Beer Day (Wednesday 21 July) we’ll be taking part in @oletsdag Digital Beer Tasting! 🍻🍻🍻
Our co-founder & designer, Darryl, will be joining over 25 awesome Swedish breweries to chat and celebrate all things good beer 🎉🍻
Good luck Darryl & all the breweries taking part🇸🇪
To all those joining in on the fun– take care, stay safe & have an amazing Beer Day.
As if this weekend couldn’t get any hotter, we’ve kicked it up a notch by unleashing two NEW beerbliotek glasses AND our first ever SODA!
Not only that, we’ve even tapped another new experimental brew for you to try.
Come on over to cool yourself down. We close at 8PM today (Friday 16th) and open tomorrow 12-8PM.
🔥 Red Berry Berliner Weisse – experimental brew – 4,5%
This Red Berry Berliner Weisse was designed to be a perfect low ABV summer drink. Using local lingonberries, strawberries and raspberries. The result is a tart beer, packed full of big fruity flavour.
🔥 Passion Fruit – experimental soda – Alc. Free
Full on Passion Fruit! It’s fresh, sweet, fruity and refreshing. Did we mention this is our first ever soda?
🔥 beerbliotek mug & glass pack of two - available at the Tap Room & Shop. Open Fridays & Saturdays 12-8PM.
Have a great weekend everyone 🌞 🍻
It’s good not to get stuck in the office, so we always try to get out, and when we do, we make sure to go and meet up with good friends. This time @sommerfors and @_madisonsimpson strolled down the street to catch up with the incredibly nice people behind everyone’s current favourite place to eat in Majorna – @hasselssons.
🐟🧀🍋
Hasselssons is a Pop-up Seafood restaurant famous for their fish and chips. They define their concept as “fast food from the ocean”. But it’s much more than their well-known fish and chips, you could say they have transformed into a lifestyle, and it is only just the beginning.
Like all good stories, Hasselssons began with three childhood friends, who were determined to make their dream of working together come true. Adam, Oliver and Ahmet share their story with us on Our Blog – going behind the scenes & into detail of what Hasselssons is all about, how it came to be and what the most important part of it all is to them.
Read their full story on Our Blog. Link in the bio!
🐟🧀🍋
@hasselssons
In case you missed it – we teamed up with the good people at @hasselssons to create their very own beer – Hasselssons Li’l Pils!
We both started our journeys over at Sockerbruket and today, we are still neighbours in Majorna. As we share the same importance of supporting local, friendship and community, we're super glad to have the chance to work together.
This Unfiltered Pilsner is only 3,5%. It’s not only a great Table Beer, but with its chewy mouthfeel and Czech and Slovenian hops, this beer pairs perfectly with all of their delicious seafood dishes.
🍻 🐟
If you haven’t already visited their Pop-up restaurants in Majorna, Skärhamn and Storan, we HIGHLY recommend you go check them out.
And if you’re eager to get to know the 3 guys behind the latest local favourite spot – keep your eyes peeled this week 👀 when we’ll be sharing everything you need to know.
We had so much fun spending time with our good friends at @mikkellerstockholm on Saturday. We loved having the chance to meet a bunch of new faces, catch up with old friends, share our beers and hear your stories.
Thanks to Daniel & the Mikkeller STHLM team for hosting & giving us the opportunity to introduce Beerbliotek to new people—we will be back soon! 🍻
